The story of Project NoahProject Noah was launched out of NYU’s Interactive Telecommunications Program (ITP) in early 2010. It all started off as an experiment to see if we could build a fun, location-based mobile application to encourage people to reconnect with nature and document local wildlife. We wanted to harness the power and popularity of new smart phones to collect important ecological data and help preserve global biodiversity.After our official iPhone launch in February of 2010, we received great feedback and decided to push forward. Shortly after launching, we earned a spot in the first Startl Mobile Design Boost where we had the opportunity to improve our design with the help of the Startl team and folks fromIDEO. A few months later we won the inaugural “Breakthrough in Mobile Learning” prize from the Joan Ganz Cooney Center. With the $50K cash prize we were able to design our next generation software and attract National Geographic as an investor.The founding members of Project Noah are Yasser Ansari, Martin Ceperley, Peter Horvath, and Bruno Kruse. Collectively, our backgrounds cover molecular biology, bioinformatics, product management, photography, software development, user experience design, and general hardware and software hacking.Our ultimate goal is to build the go-to platform for documenting all the world's organisms and through doing this we hope to develop an effective way to measure Mother Nature's pulse. By encouraging the mobile masses to document their encounters with nature, we hope to build a powerful force for data collection and an important educational tool for wildlife awareness and preservation. We hope you'll support us on this mission by joining Project Noah today.